Pole Star Digital Becomes Carbon Neutral

If you’ve managed to avoid the increasing emphasis on our individual carbon footprint and the impending climate emergency over the last couple of years then you may have been living under a rock. At Pole Star Digital we believe that this is one of the greatest challenges that we – as global citizens – currently face. We believe that businesses have a duty to act to.

It is one of our founding values to give back, our environmental impact doesn’t fall outside of this remit. I’m proud to say have now become a carbon natural company and will continue to strive to neutralise our carbon footprint henceforth.

While there is some debate about carbon offsetting not ‘giving back’ as such, we still believe strongly that all businesses should be making efforts to stem their impact, before it’s too late.


How we are Doing This?

We’ve partnered with Offset Earth, a fantastic young company looking to help individuals and companies alike in becoming climate positive workforces.

Offset Earth offer a number of solutions, including ‘off the shelf’ solutions, such as working on employee averages to offset business travel averages (meaning you don’t have to calculate anything – they do this for you!). All of which are linked to a multitude of environmental projects everything from:

  • Protection of the Amazon
  • Solar power
  • Wind farm projects
  • Recycling initiatives
  • Clean water initiatives
  • Reforestation
  • and many more!

We’ve also developed an internal process where we document and update all business travel, as well as extending this beyond simply business means, offsetting our their entire carbon footprint, including emissions from our homes, personal travel, holidays, food, hobbies and more. You can visit our founding partner profile over on Offset Earth here.

Our Impact

Among the [many] benefits of our partnership with an organisation like Offset Earth, we get regular updates on the projects that we’re involved with, our very own ‘badge’ which automatically updates to include a real-time view of the size of our the amount of trees that we’ve funded being planted [see further down in this article], and our very own dashboard to view Pole Star Digital’s impact and  the tress that are in our very own forrest.

Projects we have been involved with include:

  • Solar project in Rajasthan, India (read more here)
  • Providing cleaner and safer stoves in Malawi (read more here)
  • Istanbul landfill gas extraction (read more here)
  • Peruvian protection of the Amazon (read more here)

Also, as you know, we’re huge fans of data and data visualisation at Pole Star Digital, and Offset Earth enable us to visualise our impact (see right, for a snapshot at the time of writing).

Our Pledge

While we make no claims that this is the solution, we believe it is our duty to do whatever we can to arrest the global situation before it’s too late. We pledge to do our utmost to become a climate positive workforce, to continue to support these initiatives like those that we’ve been involved with to date, and to do our bit. Before it’s too late.

Are you looking to become Climate Positive?

Whether you – individually or as a company – are looking to become carbon neutral, there are a multitude of ways that you can go about doing so. For starters we’d advise even using something like this carbon footprint calculator to keep track of your carbon usage on transportation (flights, car usage, etc.) to understand your usage. You can then look at investing into offsetting schemes to limit the impact you (your company) is having.

There are also companies like Offset Earth that offer packages to do this for you whether as an individual, a family, or a business. We’d highly recommend giving them a look.

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