After exploding onto the scene in late 2010 in Manchester’s up-and-coming Spinningfields, . The brand, which is much renowned for its steam punk-esque venues, super creative cocktails and fantastic food options has propelled itself from strength-to-strength in 10-short years. After being subject to a £13M buyout in 2015, it has rapidly expanded nationwide, to now host no less than 20 venues across: Birmingham, Cheltenham, London, Liverpool, Nottingham, Newcastle, Oxford, Cardiff, Chester, Portsmouth, and of course Manchester.
We began working with The Alchemist in 2016, who were in the process of juggling rapid expansion across the country, while seeking to maintain and impress their strong brand on existing a new customers alike. Alongside this, they were looking for ways that they could utilise digital marketing to help optimise the capacity of their restaurants across their numerous sites,
We worked alongside the client to identify a strategy that would allow us to support promotional activity across various sites, while also helping to drive awareness for their soon-to-be-launched sites. Utilising Facebook’s fantastic targeting capabilities we worked to draw up and identify localised target audiences, whilst leveraging audience insights across all the campaigns that we ran.
We utilised Facebook & Instagram ads to run strategic & targeted campaigns at notably low periods for some sites raising awareness, driving traffic & importantly footfall to individual restaurants. In addition to this we worked alongside the clients internal team, and other agencies (designers) to produce striking creative, that helped to grab attention and impress the brand on all those that came across the ads on Facebook & Instagram.
During our time working alongside The Alchemist we ran numerous campaigns across their multiple sites optimised for varying objectives, from:
…these were aimed at delivering: qualified traffic, newsletter sign-ups, pre-launch announcements, and bookings across their ever-expanding national footprint.
Across this time we saw multiple successes, from achieving email newsletter sign-ups for 98% lower than they had witnessed from other channels, to driving thousands of bookings from social media, helping to provide a significant return on ad spend.
This not only gave the brand the platform to reach hundreds of thousands of new & prospective individuals, but showed positive real-world value too, something we employ in all our work at Pole Star Digital.
+2193.95%ROAS (Bookings made via Social Media)